{"product_id":"tenax-clay-pomade-125ml","title":"Tenax Clay Pomade – Extra Strong Hold \u0026 Absolute Matte Finish 125ml","description":"\u003cdiv class=\"product-description\"\u003e\n  \u003ch3\u003eTenax Clay Pomade – The Italian Standard for Textured, Matte Styles\u003c\/h3\u003e\n  \n  \u003cp\u003e\n    Elevate your styling game with \u003cstrong\u003eTenax Clay Pomade (125ml)\u003c\/strong\u003e. Developed by the grooming experts at Ludovico Martelli in Italy, this clay is the perfect choice for the man who wants a powerful, \"locked-in\" hold without the greasy shine of traditional products. It provides incredible thickness and definition, making it the go-to tool for modern, textured, and voluminous hairstyles.\n  \u003c\/p\u003e\n\n  \u003ch4\u003eMaximum Structure \u0026amp; Matte Performance\u003c\/h4\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eExtra Strong Hold:\u003c\/strong\u003e Engineered to provide a high-performance grip that maintains your hair's shape and volume from morning until night, even in challenging conditions.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUltra-Matte Finish:\u003c\/strong\u003e Formulated to absorb light rather than reflect it, ensuring a completely natural, \"dry\" look that is perfect for messy textures or casual, structured styles.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eVolume \u0026amp; Thickness:\u003c\/strong\u003e The clay-based formula adds immediate density to the hair fibers, making it an excellent choice for men with fine or thinning hair who want a fuller appearance.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch4\u003eProfessional Grooming Benefits\u003c\/h4\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWater-Soluble Ease:\u003c\/strong\u003e Despite its heavy-duty hold, this clay is water-based. It washes out effortlessly with standard shampoo, leaving no waxy residue or buildup behind.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePliable Styling:\u003c\/strong\u003e While it holds firmly, the clay remains flexible enough to allow for minor restyling throughout the day with just a touch of water.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSignature Tenax Scent:\u003c\/strong\u003e Infused with a clean, sophisticated masculine fragrance that provides a refreshing barbershop feel.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch4\u003eApplication Instructions\u003c\/h4\u003e\n  \u003cp\u003e\n    Apply a small amount of \u003cstrong\u003eTenax Clay Pomade\u003c\/strong\u003e to your palms and rub them together to warm the product. For the strongest hold and most matte effect, apply to \u003cstrong\u003ecompletely dry hair\u003c\/strong\u003e. Work from the roots to the tips to create texture and volume, then style with your fingers or a wide-tooth comb.\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Tenax pomades by Proraso","offers":[{"title":"Default Title","offer_id":52513052066133,"sku":null,"price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9710\/8821\/files\/60007.jpg?v=1770539576","url":"https:\/\/habitatvita.com\/products\/tenax-clay-pomade-125ml","provider":"HabitatVita","version":"1.0","type":"link"}