Baxter of California Clay Pomade - Strong Hold & Matte Finish 60ml

Baxter of California Clay Pomade – The Iconic Matte Texturizer

The Clay Pomade is Baxter of California's most famous styling product, having won numerous grooming awards for its ability to deliver a firm yet pliable hold. It is specifically designed to add texture and definition to your hair without a single hint of shine.

Strong Hold, Zero Shine

Infused with naturally-derived ingredients like Kaolin Clay and Beeswax, this pomade allows you to mold and move your hair into place while keeping it matte and natural-looking:

• Strong & Pliable: Provides enough grip to maintain a pompadour or structured look while allowing for restyling throughout the day.
• Texturizing Formula: Adds incredible volume and "gritty" texture to straight, thick, or wavy hair types.
• No Stiffness: Unlike gels, this clay keeps hair manageable and soft to the touch without any crunch.
• Paraben-Free: Formulated with high-quality ingredients that respect your hair's health.

Styling Versatility

While it is the king of the matte, undone look, its water-based versatility means you can control the finish based on how you apply it.

How to Use

• Scoop a fingernail-sized amount into your palm and rub hands together to warm and emulsify the clay.
• Apply evenly throughout damp or dry hair with your fingertips.
• For a Natural Look: Apply to dry hair for maximum texture and zero shine.
• For More Definition: Apply to damp hair for a slightly more finished look with a hint of shine.
• Use a comb for a sharp finish or your fingers for a casual, messy style.