Layrite Cement Clay - High Hold & Matte Finish Water Soluble Pomade 120g

Layrite Cement Clay – Unshakeable Hold with a Natural Matte Look

The Layrite Cement Clay 120g is a professional-grade styling clay designed for those who demand extreme hold without the greasy shine. True to its name, "Cement" locks your hair in place all day while providing a dry, textured finish that allows for a natural, effortless look.

Extreme Control & Versatile Styling

• Incredible High Hold: This is Layrite's strongest formula. It provides enough grip to support high-elevation styles, tight pompadours, or messy textured crops, ensuring your hair stays exactly where you put it from morning to night.
• Clean Matte Finish: Perfect for modern styles that require a "no-product" look. It eliminates shine, leaving the hair looking natural, healthy, and full of volume.
• Water-Soluble Convenience: Despite its "cement-like" grip, the formula is water-based. It washes out completely with just water—no special shampoos or harsh scrubbing required.
• Restylable All Day: Unlike hairsprays or gels that go crunchy, Cement Clay remains flexible enough to be reworked with a comb or your fingers throughout the day.

Signature Performance

Layrite was founded in 1999 by a barber who wanted a product that "held like wax but washed out like gel." The Cement Clay is the pinnacle of this mission. It features the signature Layrite mild cream soda scent, making the styling process as enjoyable as the final result.

Technical Specifications

• Size: 120g (4.25 oz) Jar
• Hold: High / Extreme
• Finish: Matte (No Shine)
• Formula: Water-Based / Water-Soluble
• Best For: All hair lengths, especially fine to medium-thick hair seeking volume and texture.